Why Your Blog Doesn't Rank On Google

If you search the net for how to rank on Google, and getting back-links, etc. You'll find a lot of ads which will tell you, they've got the answer. For only $39.95 they can get you back-links out the kazoo, or comments or a combination of a dozen different things to beat a bear named Panda.
But here's the thing, as marketers, we are taught to concentrate on the needs of the customer and we promptly forget that in our relationship with Google. Now, if you are paying to be on Google, that's different, then you're the client. But when you are attempting to get to the top of an organic search, then Google is the client and you are theoretically adding value.So here's the rub. You try every black hat method in the book and lots of white hat techniques to reach the top spot on page one. But did you ever ask yourself the essential question. What does Google want on the front page and why.

Google Has Customers Too

It's not very complicated, however it bares mentioning, Google has a reason for wanting certain pages at the top and other pages down in the wilderness of page ten.  It's all about Google's customers. While it is the 8,000 pound gorilla of search engines, Google has competition and also wants to stay on top.
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To do that, Google needs to ensure that when somebody searches for information, that they are getting the most relevant data they can find without being over sold or hyped. They're concerned with the quality of the data that an individual sees when they request it through a keyword phrase.What Google does not want is poorly written content, bad videos or a bunch of sales hype that does not really provide information about the requesters needs or wants. That is why Google keeps on coming up with more involved algorithms. They are trying to stop all the imaginative ways that you are trying to get your page to rank above others.Google is trying to be sure that the content that is at the top of their organic searches got their organically. They are trying to find credibility and not creative technical skills to bypass better quality materials. Once you recognize this, your probabilities of ranking will begin to improve.

It's A Combination Of Things That Get's You To Rank On Google

There are a lot of great sources to teach you all of the mechanics of getting to rank with Google. But if you don't remember that Google has an audience that they are trying to please, then, no matter how much of a technical wizard you are at SEO, your pages will not hold.So the simple fact is that, if you are looking to hold a high rank for any keyword in Google, you have to develop and consistently provide excellent quality content for those who search for a specific set of keywords and phrases. Your going to need to know the rest of the technical techniques as well. But you need to focus your energies on high quality content first. Ask yourself, once you have written a blog post or article, would I read this article? If I did read it, what did I get out of it? Would I use this information or was it a waste of time?So before you start to write, take a look at what's ranking. Is what you intend to write as good as what you see in the top ten. If no, re-assess your topic, if yes, start putting your post together. Don't forget to optimize your copy for your keywords and phrases and then start doing all of the SEO things that SEO's do.